How to Price Your Home Correctly
The first 14 days decide your outcome. How strategic pricing creates competition instead of crickets.
The market speaks in the first two weeks
Your listing gets maximum exposure the day it launches — every buyer with a saved search sees it within hours. Homes that generate showings and offers in days one through fourteen sell at or above list. Homes that launch overpriced watch that wave pass, then chase the market down with cuts that signal weakness.
Price to the comp, position to the competition
Correct pricing starts with closed comps but ends with live competition: what will a buyer see the same afternoon they tour your home? If your price forces a comparison you lose, adjust the price or fix the comparison. This is where Drew's street-level Henderson knowledge earns its keep.
The counterintuitive truth about pricing slightly under
In tight-inventory neighborhoods, pricing at or just below the last comp routinely produces multiple offers that finish above a 'brave' asking price — with cleaner terms and stronger appraisal certainty. The goal isn't the highest list price. It's the highest net on your closing statement.