The Selling Process
Five Stages. Zero Guesswork.
Exactly what happens — and when — from our first conversation to your closing check.
Consultation & Valuation
Week 0- In-home walkthrough and goals conversation — timeline, target net, and any concerns
- Comparative market analysis from true neighborhood comps, adjusted for your upgrades and lot
- Line-by-line seller net sheet at multiple price scenarios — see your proceeds before deciding anything
Preparation & Staging
Weeks 1–2- Room-by-room prep plan: only the fixes that return more than they cost
- Staging consultation included; vendor coordination for any repairs or cleaning
- Pre-marketing checklist — disclosures, HOA docs, and paperwork ready before launch day
Launch & Marketing
Launch week- Professional photography, twilight shots, cinematic video, and drone footage
- Coordinated debut: MLS, Zillow/Redfin/Homes.com syndication, social campaigns, and buyer-agent outreach
- Dedicated property page and targeted digital ads reaching local and out-of-state buyers
Showings & Negotiation
Weeks 1–4 on market- Qualified showings with feedback reported to you weekly — no radio silence, ever
- Every offer analyzed on net proceeds, financing strength, appraisal risk, and timeline fit
- Multiple-offer strategy when demand allows: escalations, terms, and backup offers working for you
Contract to Closing
Typically 30 days- Inspection negotiation handled with repair-cost reality, not buyer drama
- Appraisal preparation — comps and upgrade documentation delivered to the appraiser
- Title, escrow, and final walkthrough coordinated to a smooth, on-time funding day
Curious What Your Home Is Worth?
Get a free valuation prepared personally by Drew — no obligation, no pressure.